Just the facts!
Did you know the fastest growing market on Twitter is people aged 55 to 64? Or that LinkedIn has the lowest percentage of active users? Before spending your precious ad dollars or sinking your valuable time into social media promotion, make sure to identify which social media site will get the biggest bang for your buck/time. Do a bit digging for some hard stats, you won’t regret it.
.jpg)
Facebook and Twitter and Instagram…oh my!
Social media is constantly evolving. One of the most important things an agent can do to improve their exposure is to stay up on changes to the changes and be contently on the lookout for new opportunities. Emerging social media sites such as Pheed, Bubblews, and Sulia are worth taking a look for promotion and lead generation.
Do it often—just not TOO often
Try to find the sweet spot of the frequency of your posts. Posting too little will have no effect on your business but post too much and you will come off as annoying. According to Track Social, the sweet spot is posting twice a day for most social media sites. Customer and fan engagement tends to drop off significantly anything after that two a day average.