Your Clients are Tech Savvy... Are you? Consumers are 73% more likely to list their home with an agent that uses video.

Video may not be new technology, but the propensity for consumers to watch, learn from and shop by watching videos is a relatively recent trend. More importantly it's a trend you have to understand and exploit in your real estate marketing plan. eMarketer and Exact Target did a recent study that shows large audiences across social, mobile and video destinations.

So you know where they're spending their time online... 

but how do you reach them?

Your current real estate marketing plan probably has the basics covered — your website, LinkedIn, and of course for your listings sites like Realtor.com, Trulia, Zillow and social media sites like Facebook. But if you really want to be forward looking, differentiate yourself from the pack, and reach buyers and sellers where they live, you should get out the video camera and get on YouTube. 1 billion people visit YouTube each month worldwide, resulting in 1 billion daily views on mobile devices!

Consumers are 73% more likely to list their home 

with an agent that uses video.*

Why? Because buyers know instinctively what YouTube announced at the 2013 Consumer Electronics Show: in the near future, 90% of all web visitors will be watching video. Folks are using every possible type of medium to learn about prospective listings and agents, including blogs, photos and videos. Not surprisingly, they want you to use every tool in your digital toolkit to market to them and to promote their listings.

We see three main types of videos in the real estate landscape:

Videos that feature listings. These are the videos you're more than likely doing already. Video of homes you're listing and/or neighborhoods you specialize in. No longer innovative, this approach is really required for any realtor.

Video tours that build brand whether it's for your agency or for you.

Videos that educate realtors. A quick YouTube search will bring you a wealth of videos from industry pundits so that you can benefit from the knowledge and skills of your colleagues around the globe. Sites like BiggerPocekts and Active Rain also provide a wealth of knowledge from agents who are in the trenches everyday.

*Source: National Association of Realtors (NAR) via InMan News.